Find what's working. Make more of it. Scale what's safe.
Etovi connects your ads, store, creative, and attribution into one AI team — so you scale what's genuinely profitable, not what Meta and Google claim.
Private beta · Connects to Shopify, Google & Meta · Every action stays approval-gated.
AI ad management
Wasted spend found. 8 new creatives ready.
Etovi checks attribution, stock, SEO, and margin before you approve the next test.
One brain across your whole stack
Simple first. Powerful as you scale.
Ad management, creative generation, and attribution truth in one loop.
Etovi starts with the obvious commercial pain — wasted spend, tired creative, too many disconnected tools — then learns the wider business context before it recommends the next move.
Connect store and ad accounts
Etovi brings Shopify, Google Ads, Meta Ads, creative, attribution, inventory, Technical SEO, and competitor signals into one operating view.
Find wasted spend and winning ads
It spots spend leaks, rising fatigue, profitable angles, and the campaigns worth scaling before they get buried in dashboards.
Generate better creative
Winning angles become hooks, ad copy, creative variants, prompts, and launch-ready briefs your team can approve.
Check attribution, stock, SEO, and margin
Before you spend more, Etovi checks whether revenue, inventory, search health, and margin support the next move.
Approve the next action
Actions stay approval-gated, with previews, reasoning, and a clear path before anything changes.
Learn what improves performance
Every approval, rejection, result, stock constraint, creative win, and SEO finding makes the next recommendation sharper.
Know your real numbers
Stop scaling on numbers the ad platforms made up.
Meta and Google both take credit for the same sale. Etovi reconciles every channel against the revenue your store actually banked — including the email, direct, and AI-search demand the platforms never report — so the ROAS you scale on is the ROAS you earned.
- First-party, store-verified revenue — not platform-claimed
- Every channel in one model: paid, email, organic, AI search
- Switch between last-click, linear, time-decay, or margin-based
Attribution
Last click · 7 daysStore-verified revenue
Meta claims $71,400. Your store attributes $48,200.
You'd be scaling spend on a 48% overcount. Etovi reconciles every channel against realised store revenue.
Built for every stage
Simple clarity for founders. Serious depth for operators.
The same system gets more valuable as the business gets more complex — you grow into it, you never outgrow it.
Solo founder
Too many hats, too little time.
Etovi tells you what matters today.
- What to scale
- What to stop wasting
- What creative to test next
Growing team
Decisions are spread across media, creative, inventory, and revenue.
Etovi keeps media, creative, and inventory decisions pointing the same way.
- Shared growth priorities
- Creative briefs from evidence
- Inventory-aware spend decisions
Established operator
Complexity has outgrown simple dashboards.
Etovi adds first-party attribution, audit trails, and memory that sharpens every call.
- First-party attribution
- Approval and audit trails
- Measured learning loops
One platform. Three intelligence engines.
Growth tells you where to move. Creative gives you what to test. Operations keeps the business ready.
Three engines, one loop — each one feeds the others. Growth finds the opening, Creative builds the test, Operations keeps it safe to scale.
Etovi Growth
Scale. Attribute. Prioritise.
Know where growth is coming from, where spend is leaking, and which move deserves attention first.
You get
A ranked growth brief with the next best decision.
Etovi Creative
Generate. Test. Improve.
Build meaningful creative at volume, based on what is already working across products, angles, and audiences.
You get
Briefs, prompts, ad concepts, launch assets, and creative directions.
Etovi Operations
Forecast. Protect. Coordinate.
Keep growth decisions connected to stock, margin, compliance, and business risk.
You get
Operational guardrails before you scale demand.
Always-on intelligence
While you slept, Etovi kept working.
No dashboards to decode at 7am. Just a ranked brief: what changed overnight, what it means, and the one move that matters most.
7:00am brief
Scale the winning pattern. Protect the stock. Generate the next test.
Miles ranks the morning by revenue impact, confidence, and risk so a simple brand and a mature operator both understand the next move.
Recommended next action:Review Aria's three proof-led creative concepts, keep spend capped until the inventory warning clears, then test the strongest variant.
11:42pm
Maya
Finds wasted spend
A Meta ad set is spending into a tired angle while attributed revenue drifts.
1:15am
Marcus
Checks stock risk
The best seller can support a controlled push, but only for the next 18 days.
3:08am
Aria
Builds new creative angles
Winning proof points become hooks, prompts, and fresh concept directions.
5:47am
Blake
Catches a competitor offer shift
A rival starts discounting the same category before it shows up in your numbers.
7:00am
Miles
Prioritises the morning brief
The decision is ranked by revenue impact, risk, confidence, and effort.
Creative generation
Turn your winning angles into on-brand creative — at volume.
Etovi doesn't just flag what's fatiguing. It takes the angle that's actually converting and generates fresh hooks, formats, and concepts — every one on-brand, grounded in your performance, and ready to launch.
Signal
A winning angle is fading
Creative fatigue is rising even though the offer still converts after click.
Read
Etovi explains why
The original hook is saturated, but customer proof and product benefits are still strong.
Generate
Variants pour out
Aria generates new hooks, formats, and on-brand concepts at volume — every one grounded in live performance.
Review
You approve the next test
Assets and recommendations stay approval-gated before launch or platform writeback.
Creative cockpit
9 variants from one winning angle
Built from proof.
Show the switch.
The 2-week test.
Stop the scroll.
Real proof, fast.
Why they switched.
Hero bundle · Meta square · product photo · sharper proof angle
It gets better every day
Like hiring a team that learns your business — and never forgets.
A great hire is useful on day one and indispensable by month three. Etovi ramps the same way — except it works every night, remembers every result, and gets sharper at your business with every decision you make.
Your team's first 90 days
Onboards
Connects your store, ad accounts, and catalogue.
Finds the patterns
Learns your winning angles, margins, and buyers.
Knows what converts
Reads which creative and channels actually pay back.
Stays ahead
Anticipates demand, fatigue, and seasonality.
A call it makes today
Campaign recommendation
Pause the fatigued proof set; move budget to the new angle
Frequency hit 4.2 and CTR fell 38% over 9 days while it kept spending $420/week. Attributed ROAS is 1.1x against a 3.2x account average. The new proof angle is converting in early tests.
…becomes memory it keeps forever
Team memory
What Etovi has learned about your business
Maya learned: Proof-led hooks beat discount hooks for your AU audience.
+38% CTR · 2d ago
Marcus learned: B+G Collagen sells through at ~15 units/week — cap pushes there.
Inventory · 5d ago
Blake learned: A rival discounts this category every payday week.
Competitor radar · 1w ago
Miles learned: Weekend mobile spend converts 2.3× for your store.
Attribution · 2w ago
Aria learned: Founder-on-camera angles outperform studio shots.
Creative · 3w ago
+ 1,279 more memories, growing every day
Most tools reset to zero every session. Etovi keeps everything it learns about your products, customers, and creative — so the advantage compounds the longer you run it.
Product depth
Calm on the surface. Serious underneath.
Simple enough to read on day one, deep enough for a mature operator — because the evidence behind every number stays one click away.
Dashboard
May 1 – May 31Scale the proof ad. Hold spend until the stock warning clears.
3
+12
8
4
Net revenue
$263,637
ROAS
3.24x
MER
18.3%
AOV
$90.46
% New
42.5%
NCPA
$12.50
The team inside Etovi
Six specialists coordinate the work behind the scenes.
An executive team for your store — each agent owns a domain, and Miles makes them agree before anything reaches you.
Miles
General Manager
Prioritises decisions, weighs risk, and keeps every agent aligned to the business goal.
Maya
Media Strategist
Reads paid media performance and turns spend, attribution, and pacing into next actions.
Marcus
Operations
Connects demand, stock, and margin so growth decisions do not outrun the business.
Aria
Creative Director
Turns performance intelligence into creative strategy, prompts, and asset concepts.
Sage
Compliance
Reviews claims, risk, and category rules before recommendations become client-facing action.
Blake
Growth Intelligence
Monitors competitors, offers, search visibility, and market shifts you should react to.
Control and trust
Built for operators who need confidence before action.
Etovi is ambitious on your behalf — but the controls are explicit: human review, first-party attribution, audit trails, and encrypted data.
Approval-gated action
Recommendations, writebacks, and future automations stay review-led until you approve the move.
First-party attribution
Etovi compares platform claims with store reality so decisions are grounded in revenue evidence.
Encrypted credentials
Connected platform tokens are encrypted at rest and isolated by workspace.
Auditability
Every meaningful decision keeps the reasoning, source signals, and outcome trail visible.
Expanding with your business
Start with your ads. Grow into the operating system for your whole store.
Today Etovi runs on your ads, store, creative, and attribution. Next: more channels, email and CRM, reviews and social, and operating agents for SEO and the storefront itself.
Live intelligence
- Ads and Shopify revenue
- Attribution and inventory
- Creative intelligence
- Competitor and search signals
Growing integrations
- More ad channels
- Email and CRM
- Reviews and social signals
- Fulfilment and finance context
Future operating agents
- Technical SEO
- Web optimisation
- Developer workflows
- Automated experimentation
I built Etovi because ecommerce teams do not need another dashboard. They need the business to explain what changed, what matters, what to create next, and what is safe to scale.
Ed Scott
Founder & CEO, Etovi
Frequently asked questions
See what Etovi finds in your store.
Join the private beta. Connect your store and ad accounts, and get your first ranked brief — wasted spend, winning angles, and the next move — within days.